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INSURANCE SERVICES
AAA
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      TALKING TO YOUR SIGNIFICANT OTHER ABOUT LIFE INSURANCE
Talking about any serious topic can be daunting – especially when that topic concerns death. You hate to think about scenarios where life insurance might be needed. But, you still want your family to be protected in case the worst happens. This is why it’s important to have a discussion with your significant other about life insurance.
Unsure about how to have the conversation about life insurance with your significant other? Consider these points:
You Are Not Alone.
Start by knowing that you are not the only one who wants to have this conversation. One-third of
all married or partnered consumers wish that their significant other would purchase more life insurance.1 An additional 16 percent of consumers do not know the details of their significant other’s life insurance policy. These numbers are even higher for millennials – 42 percent would like their significant other to increase their life insurance.1
Times Have Changed, But the Reasons People Want Life Insurance Have Stayed the Same.
Having serious discussions with your spouse or
partner about money is no longer a taboo – and it gets easier with every conversation you have. You should not feel ashamed about wanting additional financial safety for those you care about most. Life insurance has existed since Ancient Rome: You are part of a legacy of individuals who wanted to ensure that every member of their family was protected.2
Have an Honest, Direct Conversation.
Try to express your feelings about obtaining life insurance as clearly and openly as possible. It is natural to have different ideas about your family’s future – you have those feelings because of your own values and life experiences. Understanding the underlying emotions at play when talking about life insurance can help you to have a productive discussion. Remember, you and your significant other are a partnership, and you both want the best for each other.
Talk About the Realities.
What are the reasons behind why you want life insurance for yourself or your significant other? Are you worried about credit card or other outstanding debt? Are you focused on ensuring that your children
have funds for college? Do you have a mortgage to pay? Would you need a way to help replace the income that would be lost in your household? These are all very common reasons people own life insurance1 and can serve as strong talking points during the discussion with your partner.
Lay Out the Facts.
Your spouse or partner may be concentrated on the cost of life insurance. However, life insurance can actually be more affordable than you might think! Consumers tend to overestimate the cost of life insurance by more than three times its actual cost.1 Millennia’s have the strongest misperception –
44 percent of millennia’s estimate life insurance to be over five times the actual cost.1 If your significant other expresses these concerns, there is a good chance that they may be overestimating the actual cost of life insurance.
Remember: You are having this conversation because you care for each other and want to ensure that your family is protected for the future.
1 2018 LIMRA Insurance Barometer Study.
2 Timeline: The History of Life Insurance. LifeHeath Pro, 2012
          Term Life Permanent Life Annuities
    Have you ever stopped to think about the countless reasons why you need life insurance?
Your why isn’t just about who you’re protecting, it’s about what you’re doing to protect them.
Whether it’s a new house,
a new grandchild or a new life with the one we love, life insurance can cover you for the now and whatever’s next.
What’s your why?
For a free quote, call 484-546-0719 or visit your local AAA office at 3914 Hecktown Rd., Easton, PA 18045.
 Products and their features may not be available in all states. Life insurance and annuities underwritten by AAA Life Insurance Company, Livonia, MI. AAA Life (CA Cert. of Auth.#07861) is licensed in all states except NY. Your local AAA club and/or its affiliates act as agents for AAA Life.
ALAN-25770-719-XX
    SPRING 2020
3914 Hecktown Rd., Easton, PA • (610) 258-2371 • AAA.com
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