Page 23 - AAA Now! – AAA Northway – Winter 2019

MEMBER SERVICES
Driven to Success: AAA Membership is 60 Million Strong
1 in 4 US Households Belong to North America’s Largest Motoring and Leisure Travel Organization
AAA has hit the milestone mark of 60 million members, making the motoring and leisure travel organization one of the largest membership associations in North America. Since 1902, AAA has been an iconic brand that evokes feelings of safety, security and peace of mind, with 1 in 4 U.S. households today being proud AAA card-carrying members.
This achievement is a result of AAA’s intense focus on meeting members’ evolving needs in an ever-changing technology and travel environment while also staying focused on the qualities on which millions have relied for generations.
“AAA is incredibly grateful to each one of our
60 million members and we take their loyalty and trust in us seriously,” said AAA President and CEO Marshall Doney.
AAA knows innovation is key and strategic adaptation is necessary to stay competitive. A century after society’s transformational adoption of the automobile, the association has made membership as easy as the touch of a button and more enticing. So much so that millennials – a tech-savvy generation – make up nearly 30% of AAA’s new primary members.
“AAA has a reputation as one of America’s most trusted brands and we will continue to live up to this expectation as the association drives toward 70 million members,” said Doney.
AAA.com/mobile | CAA.ca/mobile
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WINTER 2019
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