Page 14 - AAA Now – AAA Central Penn – January/February 2022

TRAVEL
Is the Age of the
Travel Agent Dead? No, Here’s Why
By Samantha Brown
Host of “Samantha Brown’s Places to Love”
Should you use a travel agent? Heck yes!
I love the internet, but there’s something to be said for
talking to an expert. For all the ways the internet has positively changed the travel industry, I’d argue that the sheer volume
of information makes trip planning a lot more overwhelming. Spending hours online reading traveler reviews can’t replace the guidance, care, and personal service of a good travel agent. That’s why I love AAA Travel. These travel experts will design a trip that perfectly fits your specific needs.
In a nutshell, a travel agent provides value by helping consumers cut through the clutter, and in the aftermath of COVID-19, cutting through the clutter is even more critical. They will help you understand travel restrictions, necessary protocols, and policies applicable to your trip. Working with a AAA travel agent means you get the inside track from someone who has spent years building relationships within the industry. Studies
have shown working with a travel agent saves travelers over three hours of time spent planning per trip. Eureka! Now I have time to get a haircut!
Travel agents are known for their ability to put together the impossible – a vacation that fits needs, wants and budgets. There’s the added security of an expert in your corner when things go awry. For example, dealing with cancelled flights, rebooking hotels or making sure you have a plan in case the storm of the century hits. A travel agent acts as your personal advocate if things go wrong or services haven’t met your expectations.
So, how do you find a good travel agent?
Talk to friends and family! See if they’re working with someone they love. You can also find an agent at AAA.com or schedule an appointment to meet with one at your local AAA branch.
I know you want to ask: How much is this going to cost?
Using a travel agent can actually help save money. Travel agents’ pay structures vary, but most of their income comes in the form of some base pay + commission – which is paid by vendors, like hotels, airlines or rental car companies. Some travel agents do charge a nominal fee for their services. However, it can often be more than made up in the savings and added value. In the case of AAA, most branches offer free trip planning services to members, as an added benefit of your membership.
You may think an agent who is commissioned by a third party is not working in your interest. On the contrary, it’s that agent’s
14 I JANUARY/FEBRUARY 2022