Page 10 - AAA Now! – AAA Northampton County – Summer 2020

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SELF-DRIVING CARS STUCK IN NEUTRAL ON THE ROAD TO ACCEPTANCE
AAA finds only 12% of drivers would feel safe riding in a car that drives itself
A new AAA survey on automated vehicles reveals that only one in 10 drivers (12%) would trust riding in a self-driving car. Even more Americans – 28% – don’t know how they feel about the technology, signaling consumers are stuck in neutral on the road to accepting self-driving cars. AAA believes consumer sentiment of automated vehicles will be driven by tangible information on key issues and, equally important, quality education and experience.
Consumers told AAA that they have a desire to see more news stories or public information on key issues surrounding self-driving vehicles like safety and liability:
• Six in 10 (57%) Americans say they would like to have a clear understanding of who will be legally responsible in the event of a crash with a self-driving vehicle.
• Half (51%) are interested about laws to make sure self-driving cars are safe.
• Half (49%) want to know how vulnerable they will be to hackers.
“Consumers have made it clear what it will take to overcome their doubts – consistent and transpar- ent information – which will help make them feel safer about the idea of riding in a self-driving car,” said Greg Brannon, AAA’s director of Automotive Engineering and Industry Relations. “AAA’s auto- mated vehicle survey tell us when people have the opportunity to take back control or even build their understanding of how this technology works, they are much more likely to embrace it.”
Americans specifically voiced their opinion on what would make them feel safer about self-driving cars. Seven in 10 (72%) U.S. adults would feel safer riding in a self-driving car if they had the ability to take over control if something goes wrong. A similar proportion (69%) would feel safer if there was a human backup driver. Half (47%) would feel safer knowing the self-driving car has passed rigorous testing and inspections. Four in 10 (42%) would feel safer after seeing or experiencing a demonstration prior to getting into a self-driving car.
“Knowing how people truly feel about self- driving cars will help the industry to identify the steps needed to move consumers towards greater
acceptance,” continued Brannon.
Today, there are semi-automated vehicles on
the road. However, a fully automated fleet is still decades away. AAA conducts research like this study and others to help inform and encourage the industry, media and policymakers to find ways to help consumers connect better with advanced vehicle technology.
METHODOLOGY
Due to a change in methodology in 2020, this year’s survey results are not directly comparable to results from prior years. This survey was conducted January 17-19, 2020, using a probability-based panel designed to be representative of the U.S. household population overall. The panel provides sample coverage of approximately 97% of the U.S. household population. Most surveys were complet- ed online; consumers without internet access were surveyed over the phone. A total of 1,301 interviews were completed among U.S. adults, 18 years of age or older. The margin of error for the study overall is 4% at the 95% confidence level. Smaller subgroups have larger error margins.
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Call 484-546-0719
Save 10% on Term life insurance with your AAA membership.
Premiums are guaranteed and level for the term period, they increase annually thereafter. Premiums may vary based on your personal health history and underwriting guidelines. The answers provided to the health questions are used to determine eligibility for coverage. Not all applicants will qualify. Product and its features may not be available in all states. Coverage ends at age 95. This is an outline of the coverage provisions and does not contain all of the benefits and exclusions. For complete details of coverage, please refer to the policy. Life insurance underwritten by AAA Life Insurance Company, Livonia, MI. AAA Life (CA Certificate of Authority #07861) is licensed in all states except NY. Your local AAA club and/or its affiliates act as agents for AAA Life. Traditional Term Policy Form Series: ICC19-1801/1801 (In OR: ICC19-1801).
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SUMMER 2020
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